DR. NIDA IJAZ; DR. AISHA SADDIQA. Rebranding in Crisis: How and Why Companies Transformed Their Corporate Identities during the COVID-19 Pandemic. Journal of Social Signs Review, [S. l.], v. 4, n. 04, p. 1–22, 2026. Disponível em: https://socialsignsreivew.com/index.php/12/article/view/544. Acesso em: 7 apr. 2026.