Memoona, Muhammad Maqsood, Noor ul Nisa, Mushtaque Ahmed Rahu, and Zeeshan Ali Rahu. “Digital Transformation and Innovation in the Service Sector: Opportunities, Challenges, and Future Directions”. Journal of Social Signs Review 4, no. 5 (May 5, 2026): 25–35. Accessed May 7, 2026. https://socialsignsreivew.com/index.php/12/article/view/561.