The Effect of Human Resource Practices on The Relationship between Hotels Star Rating and the Creation of New Organizational Culture

Abstract

The study intends to find the effect of human resource practices on the association between hotels star rating and the creation of new organizational culture. Change assists business to keep up with the industry trends, appealing to customers and encourage flexibility and adaptability. The study employed quantitative technique for data collection. Data was collected from 302 employees including top, middle and lower management from 15 star rated hotels from three big cities of Pakistan. Stratified random sampling technique was used, and data was analyzed through SmartPLS latest version. Data revealed that there is significant negative effect of human resource practices on the relationship between hotels star rating and the creation of new organizational culture. The study recommends that organizations may work on change adaptation to remain successful in the business world. Change adaptation is necessary in transitions and in advent of technology. Human resource in organizations are the change agents. Organizations will need to have motivated and committed staff members who can support organizational goals and objectives. Staff hired through fair recruitment and selection process, compensated keeping in view internal and external equities, provided need-based trainings and developed keeping in view the careers of an individual and future prospects will keep employees motivated and committed. Limitations of the study and future calls are also part of the study.

Keywords: Hotels star rating; human resource practices; new organizational culture, hospitality sector of Pakistan