Cross-Cultural Communication Barriers in Chinese-Pakistani Media Collaboration
Keywords:
China-Pakistan media cooperation, Strategies for effective media partnership, Cross-cultural media relationsAbstract
China and Pakistan have developed a multi-dimensional relationship encompassing politics, economy, infrastructure, education, and media. As media cooperation becomes increasingly significant under the China-Pakistan Economic Corridor (CPEC), cross-cultural communication barriers pose considerable challenges. This paper explores the linguistic, cultural, journalistic, and institutional factors that hinder effective media collaboration between the two countries. Through literature review, case studies, and media discourse analysis, the study highlights areas of miscommunication and suggests strategies to enhance mutual understanding and effective partnership in joint media ventures.