Unpacking The Social Context Of Online English Language Teaching Platforms: a Critical Discourse Analysis Of YouTube Comments

Authors

  • Zarhat Ali PhD Scholar Kohat University of Science and Technology, Assistant Professor Northern University Nowshera.
  • Hajra Rahman MPhil Scholar Northern University Nowshera Department of English
  • Usama Subhan MPhil English, Northern University of Science and Technology, Nowshera, Khyber Pakhtunkhwa
  • Umme Habiba MPhil Scholar Northern University Nowshera Department of English

Keywords:

The social context of online teaching, critical discourse analysis, comments on You Tube channels

Abstract

Investigating the ‘social context’ of online ‘ELT platforms’ on social media is goal of this work. Data is collected for its purpose from four the most widely used ‘English languages’ noted YouTube channels that focus on communication skills and speaking. To examine social environment of the education on Social media, one hundred comments were taken from each “ELT YouTube channel”. To control that phenomenon, both quantitative and qualitative methods were applied. The 3D model of speech developed by Norman Fairclough served as a theoretical foundation. This study employed critical discourse to examine how language is used in comments. The advancement of language learning that made it possible for commentators and users to engage in debate, express themselves, and these formal language choices significantly improved their ability to develop an aesthetic sense of self-assurance in understanding of the English language.

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Published

2025-04-12

How to Cite

Zarhat Ali, Hajra Rahman, Usama Subhan, & Umme Habiba. (2025). Unpacking The Social Context Of Online English Language Teaching Platforms: a Critical Discourse Analysis Of YouTube Comments. Journal of Social Signs Review, 3(4), 63–73. Retrieved from https://socialsignsreivew.com/index.php/12/article/view/202