The Psychology of Consumer Behavior: Why We Buy

Abstract

Consumer behaviour is a complex field that examines the psychological processes influencing individuals' purchasing decisions. This article delves into the core psychological factors driving why consumers choose certain products over others, exploring theories of motivation, perception, emotion, and cultural impact on buying behaviour. By examining factors like brand loyalty, social influence, and cognitive biases, this study aims to provide a comprehensive understanding of consumer decision-making. Practical implications for marketers and businesses are also discussed, offering insights into how understanding consumer psychology can lead to more effective marketing strategies.